SOCIAL MEDIA & EMPLOYEE ADVOCACY
21/10/24, 22:46
SOCIAL MEDIA & EMPLOYEE ADVOCACY
SOCIAL MEDIA & EMPLOYEE ADVOCACY Lisa Calatroni USER
🎯 Support FENDI! on Social Media – Safeguard our reputation.
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FENDI OFFICIAL SOCIAL MEDIA
✓ What you can do! / Post official content and support FENDI! For your posts use pictures, videos, and overall content already available on www.fendi.com or FENDI official social media. / Post quality pictures and videos. Using official content ensures content quality.
Weibo FENDI Page
Kakao FENDI Page
LINE FENDI Page
Instagram FENDI Page
Youtube FENDI Page
🔇 What you cannot do!
Twitter FENDI Page
/ Reveal secrets or product information that is not yet public.
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SOCIAL MEDIA & EMPLOYEE ADVOCACY
/ Post images or information that is not yet public/published by FENDI. Pay attention to posts about exclusive events. Examples you cannot publish:
Pinterest FENDI Page
Facebook FENDI Page
Products that are not yet available on official FENDI Social Media. Pictures of FENDI events with celebrities if the events are not yet on official FENDI Social Media.
FENDI We Chat
/ Email accounts linked to social media. For private social network accounts, use private email accounts (not @fendi.com) / Create FENDI pages on social networks. / Comments and Complaint replies. Do not reply to Comments and Complaints. A dedicated team will reply if necessary.
#employees #advocacy #confidentiality #Responsibility #Respect #caution #Loyalty #facebook #instagram #linkedin #line #baidu #line #whatsapp #twitter #snapchat #pinterest #weibo
Objectives, key principles, application, and references Safeguard FENDI, LVMH, and its employees. Unintentional behavior, due to a limited understanding of the distinction between business and private while using social
Respect these simple Rules In case of a conflict between the provisions of this Policy or any other applicable policies and procedures within FENDI and applicable laws and regulations of your country, said laws shall always prevail. Disciplinary action for breaching these policies extends to Social Media. You are responsible for being conversant with all company rules and
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media or web platforms in general can cause significant reputational damage.
policies, and you are expected to comply with them when you participate in Social Media.
📰 Case: Can Dolce & Gabbana Weather Its Chinese Social Media Storm?
Responsibility in brief
Respect Readers Posts must be respectful of all individuals. Please respect others' opinions, especially on topics that may be controversial. Do not post material that is:
You are personally responsible for the contents of your posts on Social Media.
fraudulent or misleading offensive or defamatory obscene or pornographic aggressive or incites discrimination, hatred, or violence.
Please remember that what you write will be read by others and remain public for a long time. It may also be shared or published in media without your permission because in most cases the content belongs to the service provider. You are responsible for protecting your personal and professional privacy and respecting the privacy of others. When you participate in Social Media in a personal capacity, you are also impacting the FENDI and the LVMH Group’s image through the content you publish. Please bear in mind that you are responsible for what you write and ask yourself whether it is relevant to express your opinion in that context.
Exercise Caution If you read any complaints, comments, or suggestions concerning FENDI or the LVMH Group or its Companies on Social Media: do not take the initiative to reply
Responsibility in detail Users must behave responsibly when using the available IT resources. For example, not attempting to access forbidden data or prohibited sites. Users are personally responsible for the use they make of the IT Resources, as well as the content they display, download, or send; they undertake to use them in accordance with the laws and regulations in force. Every user undertakes not to carry out any operations that could have adverse consequences on the functioning and performance of the IT Resources or the networks of the Company and third parties. It must always be borne in mind that it appears on the Internet under the Company's name and must reflect the image of the Company. In the same way Users are responsible for messages sent or received via the mail, telephone, or Internet and must use the email placed at their disposal by the Company respectfully in relation to their positions, missions, and functions under the basic rules of courtesy and propriety.
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report them to the FENDI Communication department at social@fendi.com
Respect Third Parties Follow applicable legislation for copyright, trademarks, drawings, data protection, models, and personality rights, including authorization to reproduce physical likeness. If in doubt, please contact the Legal department for clarification (legal@fendi.com). Do not reproduce, copy, use, distribute, modify, or adapt any logos, works, videos, photographs, etc., without first obtaining the approval of the owners of the intellectual property rights for the relevant content.
Respect the principle of loyalty By virtue of the principle of loyalty, you must protect the reputation of the Company, its employees, and partners. You cannot post harmful comments or misinformation about them. If you have published false information about the Company, its employees, or partners, clearly indicate the errors made and correct them. Finally, you must not disparage the Company's competitors.
Confidentiality
It is important to comply with the LVMH Group’s confidentiality policy. The principles defined in this policy also apply to your use of Social Media. Make sure you do not disclose any confidential or classified information (FENDI’s financial or product information, business https://fendi.sharepoint.com/sites/CICERO/SitePages/SOCIAL-MEDIA-%26-EMPLOYEES-ADVOCACY.aspx
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strategy, names of partners, customers, or suppliers) or any information about LVMH Group employees or contractors. If you are unsure about your content, before posting, please seek the advice of the Social Media team: social@fendi.com.
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Source: TEAM/ROLES & RESPONSIBILITIES/SOCIAL MEDIA & EMPLOYEE ADVOCACY.pdf